Organic Search Engine Optimization

ConsultMyAgent.com was founded with the goal of helping people and businesses achieve their maximum earning potential through effective and comprehensive marketing strategies, which is why we have partnered with Best Rank Inc., one of the top search engine optimization (SEO) firms in California.

Why is SEO so important? In today’s world, traditional marketing is not enough. If a company really wishes to reach the widest possible audience, it has to focus on marketing its image online as well as through traditional marketing mediums. Best Rank’s online marketing expertise will help CMA provide clients with a full range of search engine marketing services, including Organic SEO, which is essential for acquiring long-term online visibility through high search engine rankings.

The majority of today’s consumers are internet users who often begin their search for products and services in one of the three major internet search engines (Google, Yahoo! and Bing). Thus, being listed in these engines’ top search results for your business’s targeted keywords is essential to reaching this crucial market of internet users.

What is Organic SEO?

Search engine optimization, or SEO, includes a variety of marketing practices that are intended to help get your website onto the top listings on search engine results pages, so that when potential clients search for terms related to your company’s goods and/or services, they’ll be able to find your site easily. In other words, SEO is about driving relevant, targeted traffic from the three major search engines to your website.

Now, what is the difference between Organic and Non-Organic SEO, and why the emphasis on Organic SEO?

Non-Organic SEO refers to paid SEO. An example of this is the sponsor ads you see on top of the organic listings and the pay per-click-ads on the right hand side of Google search results pages. These ads work by having businesses bid on certain keywords, so that when internet users search for those keywords, the business’s ad and website shows up on the first search results page.

Organic SEO, on the other hand, refers to optimization practices that do not involve paying for targeted keywords or ads. Rather, organic SEO involves designing and modifying websites and web pages in a way that allows them to show up naturally (a.k.a. “organically”) in the top search results listing.

The reason Organic SEO is emphasized so much in our internet marketing services is that 80% of the clicks made on Google, Yahoo! and Bing search results pages go not to paid ads, but to organic search listings. Again, 80%! That’s a huge number, and if you want to tap into that market, you need to get your business to show up naturally on these listings. In other words, you need to implement effective Organic SEO practices.

How it Works

Back in the mid- and late 1990’s, when “search engine optimization” was still a buzz phrase, getting your site listed on the front pages of the popular search engines at the time was a lot easier. All that webmasters and content providers needed to do was insert the right keywords in the right densities into their web pages. This led to a lot keyword spamming and other short-cut SEO tactics that resulted in unreliable search results pages whose keyword content did not necessarily reflect its actual relevance and informational value.

Today, search engine ranking algorithms are a lot more sophisticated and effective at weeding out sites that rely on keyword-cramming. Search engines now give more weight to off-site SEO elements when determining a website’s value, relevance and ranking. Thus, getting your site organically listed on search engine results pages involves a wide range of optimization practices. These include:

- On-site SEO elements, like keyword-rich content that is both reader and search engine friendly, and search engine friendly web design that lets search engine crawlers sift through and index your site content easily and efficiently.

- Link-Building, which involves creating a network of relevant links on influential websites and social networks that point back to your website which gives your site value in the eyes of search engines and thus leads to higher organic rankings.

- Social Media Campaigns, which includes promoting articles, blogs, press releases and products via social media channels, which holds a lot of weight in the eyes of search engines. By spreading your businesses online reach with social media campaigns, you can increase your chances of having your content, be it off-site or on-site, show up on targeted search results pages.

Both organic and non-organic SEO are needed to create a solid search engine marketing campaign, one that yields relevant traffic and leads to long-term rankings and increased revenue. Our partnership with Best Rank Inc. ensures that our clients get the most effective internet marketing services available, from a provider that has years of experience working with individuals and businesses to help maximize their earning potential.