Earlier today a tweet from the esteemed Jon Bailey of Bailey Gardiner caught my eye.  He commented on news announced at the Consumer Electronics Show (CES) regarding the latest partnership between seemingly “dead” Polaroid company and pop sensation Lady Gaga. 

The company “hired” Gaga as its creative director to help launch its new line of products in 2010.  Read the full story here.

@JonJonBailey and I lightheartedly speculated as to the rational behind the relationship and pondered the following:

• Will such a partnership lead to JLo-esque over-exposure (no camera-related pun intended) for the Lady Gaga brand?
• Does Gaga have what it takes to get Polaroid off life support?
•  Did Polaroid choose Gaga too prematurely?  She catapulted to super-stardom after one hit album … what happens if the next flop?

I think it is safe to say that this was a well executed PR move as it is piquing the interest of consumer electronics enthusiaststs, the media and bloggers alike.  But will the strategic partnership pay off in the long run or is it a here today, gone tomorrow kind of deal?  If so, was it worth the big ticket price that Gaga must be charging? 

What are your thoughts?  Will this popstar make us all go “gaga” for Polaroid once again? 

Discuss.