Social media strategists are dusting off their crystal balls to make their predictions for 2010. Recently, I took mine out at the Frog Pond in an attempt to see the future and, lo and behold, my crystal ball had miraculously transformed into a Magic 8 Ball. I shook it and asked if some of my predictions for 2010 would come true, but the plastic thingy read, “Cannot predict now.” At first, I thought it was busted, but then I realized my 8 ball was quite savvy. Technology changes so quickly in this space, it just couldn’t keep up.
Despite this, I pushed on and below you will find my top 5 social media implications for brands. Remember, these are the ones that were more likely to get a reading from the 8 ball of “It is decidedly so” than “My sources say no.”
1. Social media marketing will finally transition from “nice to have” to “must have”
2. Location-based social networking is here to stay
3. Experimental social media budgets are key
4. The division between the virtual world and the physical world will continue to blur
5. Crowd sourcing will turn social media into a direct sales channel
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Source: AdWeek
