Today IABC San Diego has the pleasure of hearing from Diane Spiegel of the Sage Group, who will be discussing the difference in the way we communicate with various generations.
Tune in to the live broadcast today at noon.
Archive for the ‘Third-Party Resources’ Category
Communicating Through the Generations
Wednesday, March 31st, 2010The Future of Publishing
Thursday, March 18th, 2010
This is amazing. Turn your volume up.
Your Brand. Your Media
Friday, February 12th, 2010
Source: Mashable.com
There’s a saying in theater: A big part of acting is reacting. This is especially true when we consider how many individuals, brands, and organizations engage on the web today. Instead of seeking inspiration and direction from those around us however, we simply react to activity, which may or may not benefit us in the long run.
The democratization of publishing and the equalization of influence allows us to create and connect with a wider reach. Everything starts with a mission, and is fortified by the content we create.
Among the most valuable resources we procure through dedicated publishing is good will, social capital, and influence. It comes at a price however: The cost of production, distribution, and support. In the end, you get out what you put in. The investment represents time, money, creativity, and passion.
Thus, we not only become our media — through production and engagement, we can become influential.
Read the full story here.
Source: Mashable.
All That Buzz
Friday, February 12th, 2010A Quick Overview of Google Buzz from Brad Sams of Neowin.net:
Yesterday, Google announced their new social networking tool, Buzz. The tool started going live yesterday but is slowly being rolled out to the masses that are using Gmail. The service that many are calling a ‘Twitter killer’ operates in a similar fashion to Twitter, but the overall idea is much more robust than what Twitter currently offers.
The service is clearly in its infancy. Regardless of how old the platform is, it’s not hard to figure out how it will work and how it can potentially change our conversations.
Read the full story here.
Understanding SEO for Google
Saturday, September 12th, 2009USA TODAY’s Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips.
MarComm: A New Era
Wednesday, September 9th, 2009Looking back over the past decade, the way we market and communicate for business today looks completely different than it used to.
Source: MyPRGenie.com
Such significant changes have become apparent even more so in the past year due to economic conditions. Major media outlets have shut down, broadcast entities are downsizing, syndication is coming to the forefront and everything is going … well, viral.
Source: MyPRGenie.com
I’ve said it before, and I’ll say it again: if you’re still marketing your company the same way you did five years ago, you’re missing the target.
MyPRGenie.com put together two excellent white papers - PR 3.0: The New Public Relations Tool Kit and Social Media PR: Seizing Opportunities. Both papers provide comprehensive analysis of the current public relations landscape, and offer insight into what businesses should be doing to market themselves in this new era.
Both PDF files are available to download by clicking on the respective links above.
For information on comprehensive public relations strategies, contact us at info@consultmyagent.com
Five Easy Social Media Wins for Small Businesses
Tuesday, July 28th, 2009[Source: Mashable, By Samir Balwani]
One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts.
Click here to read full story.
Social Marketing Playbook
Tuesday, June 9th, 2009New to marketing in the social media landscape? You’re not alone. Over the past decade, social media has revolutionized the way we market. If you’re not on board, you’re going to be left behind.
Blue 42. Blue 42.
Don’t worry, you’re not too late.
Today 360i released its Social Media Playbook. It is an exceptional resource. Download it here.